Grasshopper New Media

Over at The Great Big Small Business Show Becky McCray and Heidi Miller have put together a quick video on what they call “unexpected marketing.”

It’s a great example of “show me” marketing versrus “tell me” marketing. “Tell me” marketing is when you tell me why you’re great; best customer support, greatest product, etc. “Show me” marketing proves it and brings me immediate value.

Heidi Miller found a great example of “show me” marketing from a billboard in Chicago.

Check out Unexpected Marketing: Help Your Customers.

It’s a quick, entertaining and valuable video presentation!

Tags: business, marketing, billboard advertising, becky mccray, heidi miller, great big small business show, gbsbs